Oldhippy
Cynical idealist
The myriad of cycling related companies out there must spend fortunes on adverts for the latest gimmick helmet, day glo sticker, power drink, power brake and so on. None seem to actually promote cycling however. Magazine articles show fit men on three grand bikes in the mountains as a must buy and yet are useless on the day to day shop run or commute. If these giants of cycles and cycling products put as much in to actually promoting cycling as a viable way to get about I can't help thinking the infrastructure might be better thought out when they put down more tarmac for yet more cars.