Cycling these days .... rise of the clones?

Page may contain affiliate links. Please see terms for details.
OP
OP
Fab Foodie

Fab Foodie

hanging-on in quiet desperation ...
Location
Kirton, Devon.
As far as the media is concerned, halfords (whatever you think of them) has possibly the best advertisement that anyone could wish for and encompasses every kind of cyclist there is. .
Halfords marketing team clearly know their demographic, and they need to because Decathlon are snapping at their heels ....

I agree, it's good .... apart from every single person is wearing a helmet ... which is bad.
 

John the Monkey

Frivolous Cyclist
Location
Crewe
But it is about the fact that cycling is booming and possibly the biggest and most visible part to me and much of the public I suspect is the 'weekend warrior' or Cycling plus' man to grab at a shorthand. There are positive connotations in this, but to an increasing number it seems there are also some negative effects too.
10 years ago if I told a someone I was a cyclist, they simply thought me either odd or too broke to run a car. 25 years ago commuting in London they would have thought 'nutter' and now they probably think MAMIL.
Does this put non-cyclists off cycling?
Is all the marketing and media aimed at a very narrow spectrum of the cycling fraternity?
Will there be a change of direction?
Does it matter?
Those are really interesting points - I don't think it's solely cycling's fault (a combination of an aggressive, impatient road culture generally, and a widespread view that bikes are mainly about sport have contributed).

The problem for me is that it's hard to encourage the "other" type of cycling here - my experience of local roads is that going slow(er) is a recipe for more close overtaking and tailgating - most errand destinations aren't set up for large numbers of people getting there by bike. The whole thing becomes self reinforcing - relatively fit enthusiasts are the majority because road conditions don't really suit anyone else; as they're the majority, marketing of cycling, road design &c is skewed to them, and so it goes.

It's not just utility cycling that suffers either - I think the UK could clean up as a cycle touring destination, but I'd not fancy fully loaded touring speeds on many of our roads. (Not least the one you encounter immediately after getting off the ferry, hugely aggressive and intimidatory driving immediately upon entering the UK, ime).
 
OP
OP
Fab Foodie

Fab Foodie

hanging-on in quiet desperation ...
Location
Kirton, Devon.
 

swee'pea99

Squire
It's more interesting than I thought!
No kidding...
basket.jpg
 

CharlesF

Guru
Location
Glasgow
Those are really interesting points - I don't think it's solely cycling's fault (a combination of an aggressive, impatient road culture generally, and a widespread view that bikes are mainly about sport have contributed).

The problem for me is that it's hard to encourage the "other" type of cycling here - my experience of local roads is that going slow(er) is a recipe for more close overtaking and tailgating - most errand destinations aren't set up for large numbers of people getting there by bike. The whole thing becomes self reinforcing - relatively fit enthusiasts are the majority because road conditions don't really suit anyone else; as they're the majority, marketing of cycling, road design &c is skewed to them, and so it goes.

It's not just utility cycling that suffers either - I think the UK could clean up as a cycle touring destination, but I'd not fancy fully loaded touring speeds on many of our roads. (Not least the one you encounter immediately after getting off the ferry, hugely aggressive and intimidatory driving immediately upon entering the UK, ime).
Excellent!
 
Top Bottom