welsh dragon
Thanks but no thanks. I think I'll pass.
What that little sh*t licking the ice cream with the smug little grin on her face after causing a massive pile up, oh yeah, GREAT advert!!![]()
Be quiet you


What that little sh*t licking the ice cream with the smug little grin on her face after causing a massive pile up, oh yeah, GREAT advert!!![]()
Halfords marketing team clearly know their demographic, and they need to because Decathlon are snapping at their heels ....As far as the media is concerned, halfords (whatever you think of them) has possibly the best advertisement that anyone could wish for and encompasses every kind of cyclist there is. .
Be quiet you. Its a great commercial. Party pooper you.
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It makes anyone remotely serious look stupid and unable to beat a little girl.
....... Admittedly, this thread has done similar........ Just without the little girls......
Its better than acting like a little girl though![]()
Those are really interesting points - I don't think it's solely cycling's fault (a combination of an aggressive, impatient road culture generally, and a widespread view that bikes are mainly about sport have contributed).But it is about the fact that cycling is booming and possibly the biggest and most visible part to me and much of the public I suspect is the 'weekend warrior' or Cycling plus' man to grab at a shorthand. There are positive connotations in this, but to an increasing number it seems there are also some negative effects too.
10 years ago if I told a someone I was a cyclist, they simply thought me either odd or too broke to run a car. 25 years ago commuting in London they would have thought 'nutter' and now they probably think MAMIL.
Does this put non-cyclists off cycling?
Is all the marketing and media aimed at a very narrow spectrum of the cycling fraternity?
Will there be a change of direction?
Does it matter?
I think this is along the lines of what I'm getting at, or at least some of the vibe that I'm picking-up from others. Whether it's true or perception I don't know. Cycling does seem to be more 'macho' these days ... maybe it's time I took up basket weaving![]()
It's more interesting than I thought!
You can never be too careful these days can you ....No kidding...
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Aha, I wondered where you saw "proper" cyclists, during the week I only seen one or two road bikes, still ridden in their casual style.Stay for a weekend, you'll see the Lycra and helmets come out as they head for they countryside.
Excellent!Those are really interesting points - I don't think it's solely cycling's fault (a combination of an aggressive, impatient road culture generally, and a widespread view that bikes are mainly about sport have contributed).
The problem for me is that it's hard to encourage the "other" type of cycling here - my experience of local roads is that going slow(er) is a recipe for more close overtaking and tailgating - most errand destinations aren't set up for large numbers of people getting there by bike. The whole thing becomes self reinforcing - relatively fit enthusiasts are the majority because road conditions don't really suit anyone else; as they're the majority, marketing of cycling, road design &c is skewed to them, and so it goes.
It's not just utility cycling that suffers either - I think the UK could clean up as a cycle touring destination, but I'd not fancy fully loaded touring speeds on many of our roads. (Not least the one you encounter immediately after getting off the ferry, hugely aggressive and intimidatory driving immediately upon entering the UK, ime).