I love that more people are riding but not so keen on it being the 'new golf'.
Yesterday, while swigging my free coffee at Waitrose (and eating not free chocolate fudge cake) a couple of golfers on their very high end carbon arrived. One went for coffee while the other held the bikes. Eaton is a pretty safe area, our bikes were leaned up against the wall next to us, unlocked. The holding the bikes chap - in full Sky kit - decided to hold forth on the fact that I was wearing a tee shirt instead of 'proper clothing' and that I wasn't doing my bike justice. He enquired as to how much my bike cost as he prefers a 'proper brand' that he'd heard off (He had a rather nice, shiney Spesh), didn't give me a cnance to tell him to MYOB but started bunnying on about how many strava segments he had with a lot of 'yah' ing going on. I just looked a little bemused and carried on with my cake. Personally I thought, if he had been a proper Sky fanboy, that he should have had a Pinarello
Hopefully he will bugger off back to the golf course as soon as the cooler weather sets in and there will be a nice Spesh up on gumtree. I think he might have been a 'clone'. The vast majority of cyclists that I come across while out and about are lovely people enjoying the ride, whether it be on a hybrid, their daughter's bike or a bit of swish carbon. Happily I don't see too many of the Sky clones who think that they are better than the rest of us because they have chucked thousands at their new hobby.
I don't frequent Waitrose a lot, BTW. Their coffee is really nice and I get a free one every day. Also, the Norwich Waitrose has outside tables where I can sit with my bike. It's in a handy place for the route we took yesterday.