srw
It's a bit more complicated than that...
Not as sobering as the statistics of seven deaths a week from stairs. People! There's a stair death epidemic! Ban this evil menace!As for the statistic of roughly 2 cycling deaths per week in the UK, when you see it in typed in simple black and white its a very sobering fact.
http://www.guardian.co.uk/news/datablog/2012/nov/06/deaths-mortality-rates-cause-death-2011#deaths