Article on BBC about "smart price labels"
Basically "e reader" style labels that can be changed by the till computer, so that the price is easier to change
One possibility is that management of stock is easier and also control of sales peaks
M&S tried lowering sandwich prices at 11:30 and raising them over lunch, then lowering them again. It would appear that by doing so they reduced the lunch hour rush
However is it fair to charge different prices for the same product according to when you buy it, or is it just another way to part customers from cash?
Basically "e reader" style labels that can be changed by the till computer, so that the price is easier to change
One possibility is that management of stock is easier and also control of sales peaks
M&S tried lowering sandwich prices at 11:30 and raising them over lunch, then lowering them again. It would appear that by doing so they reduced the lunch hour rush
However is it fair to charge different prices for the same product according to when you buy it, or is it just another way to part customers from cash?