Pale Rider
Legendary Member
Actually what Tesla have shown is the importance of software integration customers in the £50k+ price level wants/expects. Tesla is a software company first and car company second, and everything they do reflects that. If you don't get why mobile apps are such big things for companies, or why companies like Amazon and Peloton have completely rewritten the rule book on delivering a totally different customer experience using digital technology than you will never 'get' why Tesla get such loyalty and positive feedback from owners.
I will happily tell everyone I know our Tesla has been the MOST UNRELIABLE car I have ever owned, but at the same time I will tell them its by far THE BEST car I have ever owned and we as a family would swap our ultrareliable Lexus for another Tesla in a heartbeat (finances been not an issues).
Our Tesla isn't just a car, its somewhere to play when whilst waiting out for the rain to stop.
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Trying to fiddle with complex sat navs on tiny screen for navigation is just something no one should need to put up with in a car.
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The software updates over the our ownership has turned a car that was as 'dumb' as any other to one that essentially is more aware of whats on the road than me!!
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Than ofcourse is the 'promise' of autonomy, if you haven't seen the update on developments its worth watching....Ignore the crazy Elon on drugs talk about 'robots' at the end.
The actual software been developed by Tesla is cutting edge and just advanced as anything DeepMind is implementing. But the difference here is the software stacks been written are been designed to be DEPLOYED in real life, in cars like mine which remember was produced in 2017. Which other car made in 2017 has any hope of getting a single software update, let alone having neural network software so advanced been pushed to it over the air without ever visiting a dearship!!
If you have no interest in software, or NeuralNetwork development than don't buy a Tesla, as I've ready pointed out there are loads of other cheaper (and more expensive) EVs around made by traditional car companies. But if you have any vague interest in seeing the bleeding edge of AI NNs development than you will quickly see why Teslas appeal so much over any other car brand.
It really isn't about physical products these days, the growth is in digital technologies and who can best leverage it, and on that front Tesla is leagues ahead of everyone else. Its not for everyone, but for my self this is why Tesla is doing so well.
I have toyed with the idea of a getting a Taycan, is more expensive than a Tesla and you see plenty around these days....But would a £100k+ Taycan get access to the same level of software development as a £40K Model 3?? Not a chance, so inthat regards why would our next car purchase by any other brand apart from Tesla??
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View: https://youtu.be/j0z4FweCy4M?t=5070
I neither want nor need any of the technology and 'software integration' which you presumably see as a benefit.
If I drive from the north east to the midlands, London, or south Devon I do not need a map to do it.
My first car was a Triumph Herald which realistically would do the job today.
Sure, I appreciate some of the improvements and toys on my newish Ford - air con, better handling, improved economy - but none of the extra gadgetry on an EV would be of any real benefit.
Paying an extra £10k+ for loads of toys I will never use and inferior day to day convenience makes no sense.
I am far from certain the overall environmental impact of an EV is less than an ICE car, and may be more.
Hardly surprising it's taking legislation to drive uptake.