Just for the record, whilst I am unashamed at having started this thread, I did so, not out of blue because I am on a mission to convert everyone, but to stop another interesting thread getting derailed. And the subject came up there because someone in one and the same post claimed they didn't have a sexist bone in their body, then talked about granny gears.
Also and far more importantly, you and many others have mischaracterised the objections to the term as being about people being offended. As I tried (I deludedly thought fairly clearly and patiently) to explain in the OP and subsequently, it's not, or not principally. It's about perpetuating a set of assumptions about how cycling ought to be experienced.
The fish to be played for here is whether someone newish to cycling goes into a bike shop and comes out with a bike that:
(a) has sport-derived gears (and geometry and saddle...) so that every hill becomes a struggle, cycling becomes perceived as not really fun but the preserve of fit people preferably with a dose of masochism, the bike gets used less, and another putative convert is lost to our wonderful activity; or
(b) has nice low gears, such that hills can be taken at a pootle without getting completely sweaty, carrying shopping loads seems perfectly feasible, longer distances don't loom as a challenge, and the whole cycling experience seems, you know,
fun rather than a sport.
Does how we talk about something affect how we perceive it? Of course it flipping does. It's called marketing.