Same for Fazua-based bikes - do it yourself updates via a quite well hidden USB port. Perfect! Everybody wins, and the LBS in particular can get on with 'proper' spannering!Off you go to a authorised and equipped retailer.
That is one thing that puts me off certain manufacturers, locked into taking your equipment just to get an update.
My Tesla doesn't need to go anywhere for latest and greatest updates
For ebikemotion (Orbea, Ribble, etc), the main components supposedly have to be registered together by a dealer app in order work with each other, so I suspect ebikemotion is a closed system. Backward old school thinking. Having said that, I've swapped ebikemotion wheels over and it worked fine.