HLaB
Marie Attoinette Fan
Yes and no but you probably know that If its a stop start or hilly route the rolling weight matters but once a wheel is rolling it doesn't matter but aero does, hence heavier deep sections/discs. Where that switch kicks in speed wise is debatable too . The OP might need to factor that in.I’m not talking about tyres only here, the actual wheels do make a difference. Rotating weight matters ! However for your average joe , no need to spend a lot. Nice set of handbuilt wheels coming in at £300 or so will serve you well compared to manufacturer supplied. Better still see what can be had second hand. Anyway it’s all about what you wish or want to spend.
The simplest most effective upgrade is the position of the rider (but you've got to be comfortable )
Then the wheels (aero/weight/cost balance for me)
A tyre change may help too (depending what you have in the first place)