I dare a Japanese manufacturer to produce and market some hugely expensive super-lightweight deep-rim wheels covered with garish Japanese characters.
On closer examination these would translate as "I equate pounds spent with skill" and "I'll buy any old crap as long as it costs a lot and I think it looks cool".
On the wheels I buy, they should write something that translates as "I am a bitter, envious little bastard with matching chips on each shoulder".
OT, but on my mind: All cheese tastes like value cheddar when you eat it straight from the fridge.