I look at all the fashion items, the bike that are usable and being scrapped, the parts that only fit one bike model, the annoyance of going to shops to buy parts they don't not have as there are loads of different ones and i wonder........is this industry reacting at all to global warming or is it just sitting on its arse and saying `we are a green industry ?'
Of course it could do better, all industries could..
Cycling as a way of getting about, and having fun, is in and of itself pretty low impact.
But like all industries the bike one is operating in the world as it exists.
Which is largely driven by capitalism and consumerism.
Persuading people that whatever they have, probably
isn't 'enough'
Hence 'enough' bikes formula = n currently owned +1
Which is still being promoted as 'the only way' to run the world - endless growth, and consumption.
Which is of course nuts on a finitely resourced planet.
Always has been.
I'm sure the bike industry could do a whole lot better, than it currently does, without going all 'hair shirt' over it and putting people off altogether.
As ever it requires an approach from many angles..
Us as consumers..
Hopefully being moderate and discerning ones.
And doing more bike riding, than bike shopping.
Governments ,and businesses doing their bit to make greener cycling the easier and pleasanter 'default' choice.
But we have to persuade them that it's worthwhile, and support / promote it in the long term.