As an Engineer who has to convert between units a lot I use metric units wherever possible (so much easier to handle as soon as you need to do more than basic maths). I measure my rides in km, and convert the road signs accordingly. It also stems from audaxing where the distances are in kms (200, 300, 400, 600, 1400), the minimum and maximum speeds are in km/h and the route sheets are in km.
However I'm used to converting out to imperial measures for other people. Considering that metric units were originally the idea of a guy from Oxford, I do find the nationalistic defence of the imperial system rather silly.