661-Pete said:
Remember that BOGOFs are by definition a loss leader. Tesco's or anyone else will lose money on the customer who comes in and snaps up the BOGOFs and nothing else. So they really ought to be encouraging customers like us who shop to a pattern and have regular needs. And always know exactly how much is four panniers-worth (usually around £50-£60).
Remember hearing something about these Tesco special offers. Whilst it may appear that you are grabbing money from their pockets by utilising as many of these specials as possible, in fact Tesco tell their suppliers what special offers they are going to put on, and adjust their buying price accordingly.
i.e. "Hello, Mr Walkers, we are having a special on your multi-crisp bags next month - buy one, get one free."
Mr Walkers "Ah, brilliant - will you be looking for an increase in your delivery quantities."
Tesco "Certainly - 50% extra, at a 50% price reduction, hence 25% reduction in our usual invoice."
Mr Walkers "No, you can have them at the usual price, or not at all."
Tesco "Do you want to see your products sold in our supermarkets or not?"
Mr Walkers "Erm, OK, whatever you say. 50% unit price reduction for the next month, then."
OK, probably more accurate for the smaller producers rather than PepsiCo, but Tescos are not being as generous as you think.