New Jaguar Type 01 - love it or loathe it?

What's your opinion?

  • Like

    Votes: 5 11.9%
  • Loathe

    Votes: 21 50.0%
  • Ambivalent

    Votes: 16 38.1%

  • Total voters
    42
  • This poll will close: .
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Alex321

Guru
Location
South Wales
Wow 🥴

It did seem odd to me the first time I saw charging EVs described in mph, but it refers to how many miles of range you add in an hour.
 
It's too big on the outside. It's too small on the outside. It's more expensive than the competition, but less quick, less range and less luggage. And it's not beautiful. Jags have to be beautiful. This thing is clumsily rendered and crude in its detailing. When you look at similarly proportioned show cars from the likes of Cadillac and Maybach from the last ten or twenty years this is just embarrassingly short of sophistication. A Maserati 4door pisses all over it for quality of surfacing.

It puts me in mind of this with which it shares the same face and arse:

Vixen_21_TD_Classic-Gala_2021_1X7A0067.jpg
 

figbat

Former slippery scientist
It’s certainly divisive. Having spent a few minutes on their website I’m sort of warming to it, having started as a hater. Colour and wheel choices make a difference.

Sure, it’s not a mass-market thing and I suspect that it will be too modern for the old school and too expensive for the young’uns, leaving a restricted pool of buyers. Perhaps it is a design leader for a later series of cars/SUVs which are more conventional?

It’s a rapid thing to drive and charge (assuming you can find a 350 kW charger) with a quoted 400 mile range (on 21” wheels rather than the 23” of the press car). Also it weighs 2.7 tonnes - fill it with people and luggage and you’re over 3 tonnes of luxo-barge.

I’ve now categorised it amongst other cars that are impressive to see and good to have in the world, but I wouldn’t want one even if I could have one. The RR Phantom/Wraith etc sit in the same bucket (but not the Cullinan - that just doesn’t need to exist).
 

Seevio

Guru
Location
South Glos
That is your taste, not objective fact.

Part of the review of the car from Electrifying included a quote from teh Jaguar boss

"Jaguar boss Rawdon Glover told me that no other Jaguar has scored so highly in customer clinics. Or so badly."

It appears to be the marmite of cars, very polarising, with many people either hating or loving it.

It is indeed my taste and I have provided my opinion as the thread title requested. It is also an objective fact that I loathe it.

Right now, I am not in the "I am currently looking to buy a ÂŁ150K car" category so my opinion doesn't affect JLR. What they need to be concerned about is whether the people who are in that category are also the same people who rate the car highly.
 

Alex321

Guru
Location
South Wales
It is indeed my taste and I have provided my opinion as the thread title requested. It is also an objective fact that I loathe it.

Right now, I am not in the "I am currently looking to buy a ÂŁ150K car" category so my opinion doesn't affect JLR. What they need to be concerned about is whether the people who are in that category are also the same people who rate the car highly.

"it looks hiseous" is inded what the thread title asked.

But the remainder of that sentence "and the designers should seek out other opportunities" isn't.
 

nogoodnamesleft

Senior Member
"Jaguar boss Rawdon Glover told me that no other Jaguar has scored so highly in customer clinics. Or so badly."
The trouble with such response is that "Marmite" designs limit your potential market eg 50% hate it means 50% would never consider buying one.

And the difficulty is often that when they start showing it to "customer clinics" the company is often already committed to the design; even if just showing drawings, companies can have a product gap and tearing up drawings and starting again significantly delays the product to fill the gap and competitors get in taking your market.
 

Jameshow

Guru
The trouble with such response is that "Marmite" designs limit your potential market eg 50% hate it means 50% would never consider buying one.

And the difficulty is often that when they start showing it to "customer clinics" the company is often already committed to the design; even if just showing drawings, companies can have a product gap and tearing up drawings and starting again significantly delays the product to fill the gap and competitors get in taking your market.

The customers will obviously like it because it's big brash ego machine...

The rest of us they don't care about!🤣
 

nogoodnamesleft

Senior Member
The trouble with such response is that "Marmite" designs limit your potential market eg 50% hate it means 50% would never consider buying one.

And the difficulty is often that when they start showing it to "customer clinics" the company is often already committed to the design; even if just showing drawings, companies can have a product gap and tearing up drawings and starting again significantly delays the product to fill the gap and competitors get in taking your market.
The customers will obviously like it because it's big brash ego machine...

The rest of us they don't care about!🤣
My thinking that to be part of a "Jaguar Customer Clinic" you probably have to be a Jaguar customer that groups you into the potential market. eg If they asked me (who has never owned and can't think of any Jaguar I don't dislike) to be part of a clinic I'd decline as I have better things to do with my time than help them with their design and marketing.
 

figbat

Former slippery scientist
My thinking that to be part of a "Jaguar Customer Clinic" you probably have to be a Jaguar customer that groups you into the potential market. eg If they asked me (who has never owned and can't think of any Jaguar I don't dislike) to be part of a clinic I'd decline as I have better things to do with my time than help them with their design and marketing.

Having been involved in running various customer focus groups in the past, there are a lot of processes involved to try and remove bias from the results (otherwise what’s the point?).

It all depends what question you are trying to answer. Is it “do current Jaguar customers like this new car?” or is it “what do the general public think of this new car?”.

Of course the marketing and PR team will cherry pick the results that match their narrative.
 
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