I wondered about Watts!

Anyway, there is an enterprising objective involved. It would be interesting to know the comparative cost of something like this -
which would be a cast-iron commercial success, saving endless traffic jams to Staffordshire. Coachloads of schoolchildren could be absorbed within this site and fed, watered, amused and cultured - grown ups too! It might be a more apt direction to take.
OK Mr Mayor, there can be one day a week for cyclist only visitors - we'll tolerate that under the grand scheme of things...
