This is what that brief says: "The brief is broad. We’re looking for designers who think differently to create products that work better. Engineers who follow an iterative design process. Rough and ready prototypes. Products that have a significant and practical purpose, are commercially viable, and are designed with sustainability in mind" Designers who think differently? No. The idea has been tried many times. Products that work better? No. The product doesn't even work, let alone better than the alternative. Engineers who follow an iterative design process? That's a definition of an engineer. Rough and ready prototypes? Rough, certainly. Not really ready or a prototype - which imples a product that just needs a manufacturing process but is otherwise ready to go. This is more of a concept. Products that have a significant and practical purpose? As multiple threads demonstrate that's, at best, debatable. Commercially viable? Frankly - no. You'd need to manufacture and distribute so that you can sell for 10p a time to get commercial viability if your business model is an add-on to a £2 bike ride. That's implausible. Designed with sustainability in mind? Definitely not. It's a use once, throw away product.