I've been in.
To borrow a phrase, I looked like a lost lamb in a slaughterhouse.
Assos clothing throughout & Pinarello bikes. Cheapest bike was £1k, think most expensive was about £12k. They had some team sky coloured bikes and GB coloured bikes.
They were still finishing stuff when I was in - there's some kind of full length counter downstairs with a few tv screens up - no idea what the counter is for.
The store, through my eyes, is a cross between a high-end car showroom and a high end clothes shop. Horrible-hated it.
We've been discussing this at work and in particular how long it will last.