Fran Millar, a fine example of 'it's not what you know, but who you know'. That piece reads like your typical clueless corporate bollox. Imagine saying cycling should follow the examples of F1 and Prem football with a straight face. The latter particularly is a corporate shitshow which has priced out so many fans.
Now I've had some time to think about it, the underlying message of the report was that pro cycling needs to have a single unified season long championship with a single winner and a season ending grand finale. Why? Because "other sports do this".
So we have to have a single winner of the season, and this has to be based on points accrued in events throughout the season. And because this new single winner thing is the only game in town weird strictures have to be introduced such as the need to accrue points in the classics to be allowed to enter the TdF.
This underlying idea that there has to be a single winner is what is so crap about it. A single winner based on points awarded in obscure ways is just the way to make the sport incomprehensible and boring.
It would also take the edge off the racing, because it would get rid of specialists. Jonas Vingegaard? Sorry, you can't ride the tour because you didn't score enough points in Paris-Roubaix and Ronde van Vlaanderen to qualify for entry.
The rest of the horrifically badly written document revolves around doing things to cycling that make it fall into this model. In so doing it throws away a lot of things because they are "time-elapsed".
Different jerseys in a stage race? Time elapsed, begone! Goodbye yellow, green and polka-dot. (Actually, I don't think we'd miss that last one all that much)
The winner of a stage race being the one with the least time? Time-elapsed! They propose some fiddling around with "dramatic time bonuses or point tables" to make "race time more competitive". Yeh right. As if that hasn't been tried.
Three week Giro and three week Vuelta? Away with you, you time-elapsed dinosaurs. Only two weeks for you. (Admittedly the Vuelta doesn't have the history that the Giro has).
The World Championship road race? In the bin with you!
Fortunately Rapha is simply a struggling clothing brand and has no power whatsoever to make any of this nonsense happen. Go and sell some jerseys, Fran.