The problem witha lot of surveys and polls is that they are biased towards people who are willing to bother answering the poll questions
obviously
which is why people do surveys that show that everyone thinks xxxxx - when you are pretty certain that a load of people don;t think that - it is just that most people saw the poll coming and swerved it
like Party workers on a High Street coming up to an election
My wife used to do surveys and stuff for a local hospital and could bore you for hours on the ways and means of doing it properly and the mistakes she has seen
Actually I find it really interesting
but she gets annoyed with me because I see it from a different viewpoint to her