Chatting to another cyclist I happened to meet on the road not too long after the name change, he was using the "C" pronounced as "Su..." i "CUKers" pronounced as "Suckers".Maybe, but changing the name to "CUK" was a bit of a 🤦 (sounds like cuck, short for cuckold) and the latest branding is a smaller face-palm: do they really want people to feel the sun is setting on the era of cycling?
Ian