That's certainly the case since the "New golf, latest fad brigade" (Unfortunately) discovered cycling. In both the clubs I belonged to I never heard even one person snigger about someone else's bike, if you were an enthusiast in what was then a geek sport you were welcome no matter what you rode.
A fair proportion of the new golf brigade are just prats. You had the same thing when motorcycles were "The new golf" back in the mid nineties to early noughties. Well off dickheads who went straight from L plates to one litre sports bikes and looked down at anyone who rode something practical for their needs.
When your hobby suddenly becomes popular the downsides outweigh the good.
As a rock climber as well as a cyclist I will now be subjected to ” Did you see that American bloke climb that building” if any one twigs I’m a climber.