I mean, how does him trotting around on his bike (and note his bother only happened in Australia and the US) help anyone?
What is it with sponsorship? Why should we give them money? 'I'm off on holiday, I'd like you to give me some money to a charity when I come back because this is a diffferent sort of holiday and it isn't about me it's about raising awareness for the disadvantaged.'
Only we don't hear about the disadvantaged, we hear about his tough time in MacDonalds.