I've just had a look at the statistics for this forum and Bikeradar. In rought and ready terms, this forum has 600 members and 4,000 posts. Bikeradar has 112,000 members and 115,000 posts. I think the success of a forum is largely due to a decent number of regular good quality posters - basically, the ones who post several time a day and keep things moving. I suspect that Bikeradar is dangerously close to become a moribund monolith with little moving except for teenagers trying out the swear filters. I suspect that some people at Future are sweating as to what the advertisers will thing of it all.