It's got an 'i' in front of the name, doesn't that mean it's hip and cool by definition?It won't catch on in this country because the British are too self conscious and obsessed with looking cool to be seen scooting about in something as radical and outré as this I-Road thingy. They'll love it in France and Italy though, I'm sure.
if any car maker can make that kind of idea work then it can only be Toyota as long as they are Jap built not european built