Not entirely new. I believe RRA record chasers used to wait for the strong tail winds.
e.g. Ray Booty
From wikpedia:- The straight-out record[edit]
In September Booty attempted the 100-mile (160 km) record under Road Records Association(RRA) rules. These allowed him to take advantage of tailwinds and gradient drop (time trials in the UK must be on out-and-back courses). He recorded 3h 28m 40s. For the event he used a Sturmey-Archer hub gear
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