I'm in a minority clearly but I think it tastes really foul, all hops and nothing else, although that's very much the fashion right now isn't it. There's loads of beers that parrot this new American/ West Coast IPA style, all tasting of grapefruit peel and flowers, or something.
I'm also not keen on Brewdog's "tiny independent, just a couple of lads, sticking it to the man and the big brewers" schtick... it might have been true once but they're a very, very big, corporate brewery these days.
But to each his own, I'm glad if you like it!