I also live in Pembrokeshire are you riding just on the road or do you use any of the shared cycle paths. The cycle paths will also slow down your average speed because of the many gates.
but worrying about average speed is a little futile anyway as you are not comparing like for like. To check if you are getting faster you need to measure your time over a set route and repeat the same route and then compare your times. Also if you are riding alone you average will always be lower than riding with a group.
How are you measuring your average speed are stops included in your time or is the timer paused if you take a break, What average speed are you trying to achieve and how did you arrive at this number. Is it an arbitrary number pulled from space (or cyber space). it is easy to get hooked on the numbers and in essence they are meaningless unless you are working from a datum that is relevant to you. In the first line of your post you said you are fitter. So think what are you trying to achieve if it is fitness then it is already working. If you want to get faster so you can ride with a group don't worry that you are not good enough just find a beginners group ( they will teach a lot and they will be very patent with you as you get up to speed) and then you can work your way up.
Road only. I have used some of the cycle paths for leisure rides with family, but my (semi-) serious riding is on the road, always. And I am a bit of a loner, with no particular interest in riding in a group or racing anyone but myself
My post wasn't really about how to improve my average speed. I'd like to get faster and go further (wouldn't we all?) but that is in hand, mentally. My post was really to enquire how much hills affected averages, as I was surprised to find my average just over 10 mph when on a given day (and bike) I was bowling along the flat at 16-17 mph without too much effort.
If you are enjoying your cycling, why worry about speed?
I am, and I don't worry about it. Just curious, as above.
The reason is that the wind resistance is proportionate to the square of the velocity. If you do the maths, maintaining a constant speed results in less wind resistance than some fast riding (downhills) and some slow riding (uphills). That is the reason that hilly riding is slower than flat riding
The effect is marked. In the Peak District even the local professionals struggle to do more than 18mph on a hilly ride. The other speed killer is when the downhills are small, narrow roads where you have to scrub off speed to remain safe. I hate that
Sound reasoning. And your last point is spot-on. The rides I am talking about are on narrow lanes, with twisty downhills, blind junctions, leaves, gravel and the like. Barrelling down them at 35 is not an option - apart from a section of the coast road I use, where 35 is easily achieved, although not for long!
Considering he has made a thread about average speed one can assume that he is not just content with cycling about, and wants to make performance increases.
Why do the 'just ride your bike brigade' have such a hard time understanding why people would actually want to go faster/increase fitness?
You just answered your own question. Average speed will improve with fitness.
The post wasn't concerned with fitness, but with asking for other people's experience regarding the effect of hills on average speed. Perhaps I could have worded the title better. I ride for the sake of riding, and I would also like to be fitter (of course), so that places me half-way between the 'just ride your bike' and performance camps, and no arguments will be entered into
Thanks for all the responses. Very interesting and informative.