@Pale Rider Don't forget though a bike is much more than a sum of its parts and not all the Fazua eBike are created equal.
I love my Boardman but the frame could be much stiffer, the wheels are bargain basement, and there is a whole load of weight loss that can be achieved with better/lighter finishing kit.
Having said the specs of the Whyte doesn't look that much better, and just like unassisted bikes, Boardmans do deliver excellent value.
The most interesting Fazua equipped bikes is the Canyon Roadlite range. Had the Al 9.0 been available when I bought my Boardman back in Feb I would have gone for that instead. I doubt its actually that much better or quicker than the Boardman but the clean cockpit area just looks fab and am so vain when it comes to how a bike looks