Very sad news.
William didn't seem to be in a happy place for a long time. His heart didn't appear to be in road racing for some time - at least that's the impression I've had. Maybe he struggled with inner demons that his brother, Michael, seems to have coped with.
As an ex international road racer, I fully understand the mindset needed to compete in this sport. I never felt comfortable with people saying - 'Well, at least he died doing something he loved'. I wish people would stop saying it.
I've lost a lot of good friends over the years, through racing, and I've never heard another racer come out with that phrase.
I always wanted to stop racing when I felt the right time had come, and then die at a time and place of my own choosing. Preferably shot by a jealous husband on my 100th birthday.
Sad, sad day. Condolences to his family.