Don't knock Benidorm! It's cycling heaven!
The area just inland must rate as one of the best training areas there is in the world. Four thousand foot climbs, perfect road surfaces and good weather. It's teeming with pro cyclists in the Spring and a budget flight and some accommodation in Benidorm is a really cost effective way of getting the winter / spring miles in.
I'm sorry I can't mount such a spirited defence of living with bonj.