Already been hinted at on here, but shall we look at it from a cyclists pov and 2 who regularly ride a certain route in a very quiet picturesque part of the country. One day this cyclist and his partner are riding along together when a car overtakes them and the passenger shouts abuse at them, weird, never happened in these tranquil parts before. A few minutes later after taking a right turn at a t-junction they find themselves in among a long string of "cyclists" many of who are wearing Sky kit. They catch up with the nearest group who are riding three abreast on the narrow country lane and are about to ask what is going on but have to dodge a gel wrapper tossed out by one of the group, before they can speak, one of them riding a Giant carbon bike with 50mm deep section gasps "are you in the race too?" before they can answer he casts a disparaging look at their bikes with no gears, wobbles and nearly brings down his mates and says "forget it".
Utterly puzzled by now, they overtake this small group but a few hundred yards further on are stopped by traffic lights at road works on a blind bend, as they wait there 50 or 60 red faced "cyclists" overtake them and go through the lights which are still on red, a car horn is heard and a few seconds later a car passes them coming through the road works and once again abuse is shouted through the window. Two miles later and climbing a long 5% hill they overtake a great many "cyclists" who are now very red in the face and for reasons unknown are twiddling very low gears at very low speeds and some walking.
The whole experience leaves them very perturbed and feeling unsafe so they cut their ride short and head home thinking, that could never happen again in a million years thank goodness.
One month later big yellow signs with arrows on are still dotted around the area.
Only very very slightly tongue in cheek as it is all factual but not necessarily in that order.