I normally buy what I feel is best for the price I can afford. For some items of cycling hardware I will buy from a particular brand. For pedals I normally buy crankbrothers. For saddles i'm trying to get a specialized toupe for all my bikes. For clothing I must say that I am been pushed towards Gore with a bit of Pearl Izzumi. So do you get your bike, equipment and clothing from the same company? I know someone has because ive seen you when I've been out riding.