I think if that was an advert, the ASA might ban it under the new rules about stereotyping, however there might be some truth in there about the differences in national outlook but it's always difficult to pin down exactly what they are and more importantly why they are. It has always struck me as pointless to advocate Dutch style cycling here in the UK though.The Dutch took the decision to cycle in the seventies. It was made easier by the flatness of the country and compactness of the towns and cities. The Dutch are by their nature relaxed, friendly and egalitarian whereas the British are xenophobic, selfish and ignorant, which is why we were so easily conned into voting to leave the EU.
To be fair, quite a large number of the newbies who sign up looking for bike advice say they have a budget of £500 and may be using cycle to work to fund or want new because they don't know what to look for in a used bike in terms of condition, or they don't want to have to spend money on maintenance (especially if it means paying a mechanic to do what might be required) and want the peace of mind that not unreasonably comes with buying a new bike wth a warranty or they are concerned about buying stolen (not an unwarranted fear in the UK when looking for a cheaper bike) . Thus, often advice is given to address that is requested. Also, plenty of people actually like to have a nice bike even for utility use and if they have the financial wherewithal then why not. Especially if it's the first bike bought in adulthood sayAt the risk of incurring the wrath of people on here, I'd like to point out a slight contradiction common on this (and other fora) and that is when someone posts looking for a bike to start off on, maybe to commute a few times a week and the occasional weekend jaunt along a canal or the like.
Invariably, people are directed towards something new, minimum spend approx 500 and above.
I understand this is a cycling forum, populated by enthusiasts, but I think it should be remembered there is another category of cyclist too.
The Dutch language differentiate between a cyclist (wielrenner - think of a cycling enthusiast) and someone who cycles a bike (fietser - think utility). It is an interesting distinction.
At risk of getting into national stereotypes, the Dutch are a frugal lot (I've lived here for 20 odd years) and most would baulk at the idea of spending such money on a bike for that purpose.
The vast majority of bikes are very old, onetime excellent bikes, most neglected to an unbelievable level - so long as it works it'll be used.
People who are into cycling may well have a second or even a third bike, but for daily, utility use, most are in the former category.
People will invest in a bike for a specific purpose such as carrying children, or older people for their summer day trips.
If I landed up into the city I live in, I could get a Swapfiets https://swapfiets.nl/en/ for Euro 16,50 per month - including all repairs (& flat tyres!), or pick up a second hand bike for less than Euro100. If that has a puncture, I can drop it into the bike shop in the train station and have my puncture repaired while I work. There are a lot of people here who cannot fix a puncture!
I know an accomplished engineer who maintains machines in a large factory. He'll happily improvise repairs on his car, camper, caravan, but an issue with his bike? Down to the shop. He doesn't see himself as a cyclist.
Sometimes I think that the cycling activists forget that the only way they will get the infrastructure and respect they believe they deserve is when they realise that there are a large group in the middle of the extremes between "cycling is the only way forward" and "all cyclists are b******s". These people don't want to spend a lot of money on an idea before getting a decent chance to try it out, they don't want to get shouted at if they ask about wearing a Hi-Viz or a helmet, they don't want to be bamboozled by specs. They just want to get on a bike and ride.
I think when all those people start getting out on their bikes, clunkers or not, then there will be an attitude change and better infrastructure.