You are probably right, they will have to develop a system to exclude all others. That's great when your the best and market leader, Bkool aren't either. They went for a budget trainer, not a crap one, but budget and were unfortunately overtaken by high quality trainers and power meters almost immediately.
Zwift came along with lots of money and quality software engineers who provided a slick working platform(for the majority) of trainers. Numbers of users on Zwift rose rapidly. Zwift coped, yes they had a few glitches but were upfront and apologetic, sorted the issues quickly.
Bigringvr appeared with HD quality videos of famous climbs/routes and with the facility to upload you own videos and rides for you to practice on . I understand that their system is pretty easy to upload videos, where are Bkool can be problematic.
Bkool had a great idea with upload rides and also video but implementation was dire. Now there are multiple rides of the same route, so much so that even when this forum arranges a race users sometimes log onto the wrong race route and their race buddies are not there Also having so many routes has watered down the user base, to the point that rides can be completely devoid of any other rider. That is where the Zwift model succeeded, in ring fencing their users so competitive nature was instinctive(have you tried not to beat that rider just in front?)
I wish Bkool well, but I won't be using their platform, well at least paying for it. When my money is better spent elsewhere
