No branded parts, at least dont disclose the brands
The wheels are deep section aero rims, ive never seen a pair of aero rims that could be built up into a decent pair of wheels (hub, spokes etc) for less than £150 (velocity deep v, hub, spokes and build will be knocking on £200 in my neck of the woods) nevermind a full bike for £200, either the frame is utter sh*t or the wheels are made from tinfoil. Although, Ill retract this if someone has seen cheap aero rims like those on these bikes, or deeper that arent total crap, If you have please tell, before I go paying £250 for a pair of wheels built up on B43 rims.
Personally, I wouldnt trust them, I paid £330 for my fuji track, it came with pretty bunk wheels, no brakes, fuji own branded parts and some Ritchey bits (headset), I'd consider this all pretty low end entry level stuff.
For £200 what are you going to be getting, bearing in mind they also have giving brakes etc, so more componentry for 2/3rd the price of an already low level entry level bike.
Spec Langster or Fuji Track or a refurb/DIY build ftw.