It is a simple fact of life that the vast majority of consumers don't spend a second of their lives thinking about where food comes from. Meat is simply a product you find wrapped and sanitised on the supermarket shelf. Processed meat products are just that, and bear no resemblance to the animal they originate from. I am constantly disheartened and dismayed by the number of people who criticise or condemn as cruelty the consumption of wild game, yet perfectly happily eat factory farmed poultry, or intensively reared pork, beef and lamb.