Thanks
wheel quality comes up a lot on here
would you say good wheels are the most important factor when buying a bike im not fussed about going quickly but I want to go further do quite a few miles a week for a beginner but max 25 miles at a time
They're not the most important factor, always get the best frame you can for the money. But, at any price point there are compromises, and on the vast majority of bikes around £700-£1000 the wheels are going to be heavy and the groupset often mixed and matched with cheaper chainsets and/or shifters/levers to keep costs down.
I bought the Cube as a winter/training bike, for two reasons: 1) It was great value for the spec, and 2)The solid spec means I haven't wanted, and won't want to spend any money upgrading parts.
The first thing anyone will tell you to upgrade on a bike is the wheels. Buying something with half decent ones in the first place, instead of a pair of 2kg+ boat anchors, will save you a couple of hundred £ on an upgrade if you get into cycling.