Cycling's poor man image carries a strong cultural stigma in certain countries. The son of my Pakistan agent who is in the UK as a student rang to ask my advice on insurance because he and his four pals were thinking of buying a used 3 series BMW for driving the half mile from halls to college. Having explained that no, he shouldn't drive on a dodgy licence bought in Karachi and that that would not get him cheap insurance anyway - quite the opposite in fact - and having explained that running a £1500 BMW would drain his and his pals' wallets faster than a shopping trip to London, I suggested he considered buying a cheap bike if he disliked walking the ten minutes. I could almost see the sneer on his lips and hear him spit on the floor at the idea of him, a smart young man about town being seen on a bicycle, let alone his friends and family back in Pakistan finding out!