Damn... my IE crashed and lost my very long and detailed post... so here's the abridged version...
I have a lot of affection for Dawes Cycles and have ridden many in the past, mrs FF has a "Londoner" from a cycle shop in Covent Garden circa 1985 and it's still giving good service on original running gear. The Galaxy was THE touring/distance bike for many years, the Audax good too. My mate had several 531 Dawes including a drop-bar road Tandem, an absolute hoot.
But it seemed that Dawes lost it's way at some point, faced with increasing competition from the Far-east it tried to be a mass-market volume manufacturer and failed and to make matters worst it forgot the Galaxy/touring/distance fraternity who eventually sought wheels elsewhere, Thorn, Hewitt et al.
Now I think it's at a bit of a cross-roads.
Dawes should leave the off-road market alone.
Foget the Giro range they're out of date and overpriced even in the discount sites, especially when you can get a
Decathlon 10 speed Mirage roadie with triple for £300, and damn fine it is too.
The Discovery hybrids are fine bikes but face very tough competition from the big boys.
The Galaxy has evolved into an expensive dog's dinner, the Audax a similar fate. Which leaves the Horizon as an interesting entry tourer and all-round commuter bike and the Karakum which is a very nice comfort distance/expedition bike that when unloaded is surprisingly spritely.
The website's a joke, the photo's poor, take a look at the racks on the Galaxy and the stems, just all looks wrong and that shows a lack of care and attention to detail that affects their expensive bikes.
I fear for Dawes, they need to figure where their customers are and specialise in that arena. They should have targetted the 'city-bike' and 'commuter' market quicker and get better brains in to sort their Galaxy/Karakum long distance bike offerings.
When I think of the Dawes brand I think of workmanlike, reliable, dependable, well made, comfortable, no-frills, effective, does what it says on the tin, get's you there, no fuss no bother... Utility.
I desperately want them to survive.