One thing the current prevalence of disc brakes points to is the throwaway society. Disc brakes were pretty uncommon outside of MTBs 14 years ago. They really got established with the pros picking them up about 10 years ago.
And yet they seem to have largely taken over*. If I look at a random road bike when I'm out and about, odds-on it has discs. This means that it's odds-on that the bikes are less than 10 years old. Now, some of those are new converts to cycling on their first bikes. But for the remainder, given that you need a new frame to swap from rim to disc, it means people replace their bikes after less than 10 years. Which seems a bit quick to me.
*Source: No source, it could be I'm making this up to support my point.