Ladytrucker
Guest
What advert? I have Sky+
True [sorry ]But the advert like it or loathe it, it is doing its job as people are talking about it !!!
Why can't anyone advertise bikes normally? It's always portrayed as some kind of specific event. What about showing how a bike can be better for getting to work? Surely the whole 'rush hour traffic' thing is a cow just waiting to be milked?
Agreed. I've always found it amusing that ads for new cars show the driver moving along a road with stuff-all traffic, great scenery, etc. Then they buy the car, and reality sets in: peak-hour traffic. An ad showing how little bicycles are affected by peak-hour traffic would be a great idea.Why can't anyone advertise bikes normally? It's always portrayed as some kind of specific event. What about showing how a bike can be better for getting to work? Surely the whole 'rush hour traffic' thing is a cow just waiting to be milked?
Agreed. I've always found it amusing that ads for new cars show the driver moving along a road with stuff-all traffic, great scenery, etc. Then they buy the car, and reality sets in: peak-hour traffic. An ad showing how little bicycles are affected by peak-hour traffic would be a great idea.
I see what you are saying but the tricky thing is that cycling in peak hour traffic in big cities looks dangerous to most folk including some (many?) cyclists. Of course showing lightly trafficked routes would be good but the reality for cyclists is that they often don't exist or are in poor condition. Actually my own commute would be a good example of what you are looking for in one way. I can either drive in along a busy main road and through a small town with the usual hold-ups, or cycle using a different route along largely deserted country lanes door to door. 12 minutes longer on the bike (max).