Have you seen the latest TV ad from the "nations biggest cycle seller"

[Hip Priest]

Good advert, I thought. Advertising cycling to non-cyclists is *a good thing*. I once dragged my fat arse into Halford's and bought a cheap MTB for riding to work.

That was 2 years and 8000 miles ago.

So nerrrrr!

 

[DRHysted]

I have come to the conclusion that I am watching a different advert.

 

[Tim Hall]

All this and no one has pointed out the slowing down signal (0:34) is done with the wrong hand.

 

[Cupra]

Its far too long.

 

[Archie_tect]

Has anyone actually seen the advert on ITV yet?

 

[hobbitonabike]

Wow this thread is amazing!!! The level of subtext you can read into something is infinite!! I just took it as a light hearted mickey take at all the stereotypes in cycling and that none of them matter if there is an ice cream van at the end

 

[DWiggy]

Superb!

 

[jonny jeez]

Wow this thread is amazing!!! The level of subtext you can read into something is infinite!! I just took it as a light hearted mickey take at all the stereotypes in cycling and that none of them matter if there is an ice cream van at the end

As Archie says, just goes to show how different we all are...and that's got to be a good thing.

 

[G3CWI]

Those Tour de France lads seem to have been taking tips from the Halfords advert.

 

[Crackle]

It's a great advert. I'm afraid I'm rather amused by some of the analysis. I've got Jonny Jeez down as the bloke who goes over the handlebars and Archie flapping his arms

 

[broadway]

View: http://www.youtube.com/watch?v=m2THe_10dYs&feature=player_embedded

View: http://www.youtube.com/watch?v=RjRHS63K1aM

http://www.hembrow.eu/personal/bikevids4.html
Take a few minutes to enjoy the last link above.... bit different from the Dutch perspective... easier to recognise now why Halfords haven't got a clue, and what an opportunity they've missed?

Gotta be a fail, not enough lycra

 

[Shux]

But the advert like it or loathe it, it is doing its job as people are talking about it !!!

 

[wiggydiggy]

View: http://www.youtube.com/watch?v=m2THe_10dYs&feature=player_embedded

View: http://www.youtube.com/watch?v=RjRHS63K1aM

http://www.hembrow.eu/personal/bikevids4.html
Take a few minutes to enjoy the last link above.... bit different from the Dutch perspective... easier to recognise now why Halfords haven't got a clue, and what an opportunity they've missed?

I'm changing my mind, these are miles better than the Halfords ones

 

[G3CWI]

View: http://www.youtube.com/watch?v=RjRHS63K1aM

http://www.hembrow.eu/personal/bikevids4.html
Take a few minutes to enjoy the last link above.... bit different from the Dutch perspective... easier to recognise now why Halfords haven't got a clue, and what an opportunity they've missed?

Possibly the dullest advert ever.

 

[adamhearn]

Great advert from Halfords