One of the issues with cheap bikes is that when people compare a £150 and a £300 option their understanding is that the latter bike likely cost around twice as much in materials/components. However, manufacturing a bike has some fixed costs - manhours, energy, shipping, marketing, etc. If we assume that these fixed costs stand at around £75 and sales margin is 1/3 of RRP, you're left with calculations as follows:
- option 1: £150 - £75 - £50 = £25
- option 2: £300 - £75 - £100 = £125
So the cheaper bike doesn't cost half as much in materials/components - it has to cost 5 times less, i.e. the quality decrease is not linear - it's exponential.
Who gets to decide what is poor quality, and is simply inexpensive and workmanlike? And how do they make that distinction?
Fair point. You can make the bike inexpensive by using cheaper raw materials - say, steel instead of aluminium; completely ignore weight of the system; go with a generic design, etc. The petition, as I understand it, is about built in obsolescence - say, super low quality BB that will fail after one season and cost about as much to fix as a new cheap bike. - Resulting in people just buying another one and repeating the cycle.