TVC loves chocolate covered Jaffa Cakes as he pretends he is super hero with superhuman eating abilities called 'Gastroman' and that he is saving a lot of people from imminent electrocution by eating an electricity pylon before it falls on them.
Where do the chocolate covered jaffa cakes come in?? Well, they are the ceramic circuit breakers, and he'll munch them all, complete with electrical buzzing sound effects and shouts of gratitude and praise from the people he is 'saving' including
'Oh Gastroman, thank you, thankyou, I am so grateful, I like you so much that I'll let you eat my lunch, in fact, go to my house and eat ALL my food!!'
I wont say what else he eats to replicate the rest of the pylon, but needless to say, the woman at weightwatchers is at a complete loss over him.