Rebranding of Cycling Uk

[mjr]

Doesn't make what the purpose of Cycling UK is any clearer.

Free chainrings for all, obviously!

 

[Jameshow]

I came up with a logo nurture, grow succeed... For a local primary school I was governor at...

https://sandalprimaryschool.co.uk/mission-vision/

And a local secondary school nicked it!!

https://www.bingleygrammar.org/Our-School/Our-Vision-Values/

 

[Ian H]

Member groups in the SW are resolutely CTC.

 

[Dogtrousers]

Member groups in the SW are resolutely CTC.
View attachment 769442

Where's the winged wheel?

 

[Gwylan]

I came up with a logo nurture, grow succeed... For a local primary school I was governor at...

https://sandalprimaryschool.co.uk/mission-vision/

And a local secondary school nicked it!!

https://www.bingleygrammar.org/Our-School/Our-Vision-Values/

Might have spread a bit further than that.

 

[mjr]

Is it a cynical attempt to sell new orange kit to all the groups riding in yellow and blue kit?

 

[Ian H]

Is it a cynical attempt to sell new orange kit to all the groups riding in yellow and blue kit?

The new kit features prominently. Any other improvements changes, not so much.

 

[PhilipBenstead007]

Question

What is the CTC selling and to whom?

 

[Gwylan]

Question

What is the CTC selling and to whom?

It's soul and to the dark side of perceived worldliness

 

[All uphill]

I like the new look. To my eyes the strong colours pull together what was a rather insipid website.

Commercially minded retailers know that getting this stuff right makes a world of difference - think Coca-Cola for instance.

They also know that change will be difficult for customers/members who enjoyed a previous format.

 

[wiggydiggy]

I presume the re-branding has involved the sacking of whomever proofreads the weekly emails, this weeks email they include a a link to the review of the rather nice CHPT3 Transit cycling shoe, unfortunately CHPT3 went into liquidation and ceased trading in December 2024 so you can't actually buy them anymore.

 

[Hover Fly]

Just as an FIY, a similar change happened in France and the FFCT (French federation of cycle tourism) became FFVelo. That said, the FFCT acronym is still liberally used. I've no idea if the rebrand created a similar upset but I'd guess it did.

This happens dunnit? New people come in with new ideas, change the colour scheme, redecorate and refurbish the executive washrooms. Meanwhile, everyone else just files the revamped mag in the same place and pretty much carries on as they were.

Was a while back , but as I recall, the campaigning wing tried to do what happened to CTC and take over (see also League of American Wheelmen) the touring types fought back successfully however and the campaign ers limped off to form their own organisation, FUB.

 

[Gwylan]

Was a while back , but as I recall, the campaigning wing tried to do what happened to CTC and take over (see also League of American Wheelmen) the touring types fought back successfully however and the campaign ers limped off to form their own organisation, FUB.

What does this TLA stand for?
FUB, or shouldn't I ask?

 

[Hover Fly]

Sorry, it’s French and I only ever heard the acro. Translates as Federation of Users of Bicycles, or something like that.
https://www.fub.fr/

 

[Gwylan]

Sorry, it’s French and I only ever heard the acro. Translates as Federation of Users of Bicycles, or something like that.
https://www.fub.fr/

Très bien, merci.