Rebranding of Cycling Uk

[wiggydiggy]

New logo is out, I wonder how much they spent on this:

"Our updated logo combines a cycle cog and a horizon line – symbolising a new dawn for cycling. Our warm new colour palette reflects optimism, inclusion and energy. And our tone of voice is now clearer, more confident and more inspiring – helping everyone understand why cycling matters."



Next AGM is Friday 19 September 2025 at 11am.

 

[Mike Ayling]

New logo is out, I wonder how much they spent on this:

"Our updated logo combines a cycle cog and a horizon line – symbolising a new dawn for cycling. Our warm new colour palette reflects optimism, inclusion and energy. And our tone of voice is now clearer, more confident and more inspiring – helping everyone understand why cycling matters."



View attachment 769406

Next AGM is Friday 19 September 2025 at 11am.

The new logo must give the management a nice warm feeling, otherwise "Thats nice dear"

 

[yello]

Was/is a "new dawn" required? Are rebrands intended to keep the visibility of the organisation alive, or do they address a need in the community?

 

[classic33]

New logo is out, I wonder how much they spent on this:

"Our updated logo combines a cycle cog and a horizon line – symbolising a new dawn for cycling. Our warm new colour palette reflects optimism, inclusion and energy. And our tone of voice is now clearer, more confident and more inspiring – helping everyone understand why cycling matters."



View attachment 769406

Next AGM is Friday 19 September 2025 at 11am.

Looks like one a local, to me, bikeshop uses, and has used for the last twenty years.

 

[yello]

Looks like one a local, to me, bikeshop uses, and has used for the last twenty years.

They ought sue. It's what you do after all.

 

[Mike Ayling]

Looks like one a local, to me, bikeshop uses, and has used for the last twenty years.

Hope he sues for copyright,

 

[Gwylan]

'Merkin format, innit. Yuck.

Sloppy programming, it do they call it coding?

 

[sheddy]

Looks like a knuckle duster ?

 

[Gwylan]

New logo is out, I wonder how much they spent on this:

"Our updated logo combines a cycle cog and a horizon line – symbolising a new dawn for cycling. Our warm new colour palette reflects optimism, inclusion and energy. And our tone of voice is now clearer, more confident and more inspiring – helping everyone understand why cycling matters."



View attachment 769406

Next AGM is Friday 19 September 2025 at 11am.

And our navels contain the best fluff available.

 

[classic33]

New logo is out, I wonder how much they spent on this:

"Our updated logo combines a cycle cog and a horizon line – symbolising a new dawn for cycling. Our warm new colour palette reflects optimism, inclusion and energy. And our tone of voice is now clearer, more confident and more inspiring – helping everyone understand why cycling matters."



View attachment 769406

Next AGM is Friday 19 September 2025 at 11am.

I wonder, will they be opening an overseas "branch"?

 

[ianrauk]

At least they got rid of that horrid Comic Sans font

 

[fossyant]

Flipflops and a knotted hankey are far better for the CTC, oops Cycling UK

 

[mjr]

Was/is a "new dawn" required? Are rebrands intended to keep the visibility of the organisation alive, or do they address a need in the community?

Aren't sunrises usually yellow? Reds and oranges are more often associated with sunsets.

 

[yello]

Just as an FIY, a similar change happened in France and the FFCT (French federation of cycle tourism) became FFVelo. That said, the FFCT acronym is still liberally used. I've no idea if the rebrand created a similar upset but I'd guess it did.

This happens dunnit? New people come in with new ideas, change the colour scheme, redecorate and refurbish the executive washrooms. Meanwhile, everyone else just files the revamped mag in the same place and pretty much carries on as they were.

 

[VinSumRox]

Doesn't make what the purpose of Cycling UK is any clearer.