I've spent a fair bit there myself, and will continue to do so but as someone else has said on this site somewhere. I'm always a bit careful with their pricing, that's all.
In fact when they had their '40% off almost everything sale' I ordered some shorts, jerseys etc. which was where I was waiting for the jersey to come in stock. When I saw that their sale had gone up to 50%, I put everything in the basket I bought and even with an extra 10% off it was more expensive because they had increased the price of the items before the 50%. That I feel is dodgy.