One thing that makes the number of KSIs (downs) look bad to all who frequent this website is that we see EVERY one that occurs in the UK, and some elsewhere.
The good part of this is that it makes all of us keenly aware of the need for action to change UK driver behaviour, improve road design, and of the need for us to both ride defensively and act properly when we're doing the driving.
The bad part is that it can give us the idea that cycling's dangerous when it isn't. Certainly cycling involves an element of risk, but that is small. If you're the one that's downed that doesn't help, neither does it help that the risk travelling on a scheduled flight or on a passenger ship is at the negligible level, if you're one of those on the plane or ship that goes down. That's the difference between zero and negligible.
The article linked by srw is excellent. Keeping perspective is vital, or we'd all stay at home (with the risks associated with that!)