mudsticks
Obviously an Aubergine
Do you think your views are in accord with those of the major shareholders?
Sssshhh.
But this is a major part of the issue.
Extractivism.
Nothing wrong with paying fairly for food produced well.
In fact I rather approve the concept.

It's making food, its production , processing and distribution, far more about profiteering than about feeding people well.
It's not even about food security.
Rather surprisingly 'food security' is not seen as a 'public good' like education , and healthcare, are in this country
Food is left almost entirely up to 'the market'
In many ways the 'extractivism' model runs directly counter to producing food, in a way that sustains human and ecosystem health long term.
I'm not blaming FF by the way.
It's a place we have ended up , via collective consent, or neglect.
We're all caught up in it , to a certain extent.
Changing it to something better is going to take concentration and sustained effort.
But we do need to recognise the problem.
We are gradually waking up to it