Tensio - the new design language for Giant bikes

[SkipdiverJohn]

Every bicycle should come with a spirit animal to help people choose the correct model.

Mine's a rat!

 

[Twilkes]

I wonder how many hours and how many people sat in room at the Giant HQ thinking this up.

I believe this woman was heavily involved:

 

[snorri]

Do I get the job?

Hey! Not so fast there!
On thinking over, I need an effective chainguard, easily removed for maintenance, providing weatherproofing to the chain and with a twenty year rattle free guarantee.

 

[the snail]

People are so cynical. Personally I would never ride a bike without an organic silhouette, although I try to avoid the feeling of flow unless I have a spare pair of shorts with me.

 

[Drago]

Giant seem desperate to match their rivals ad campaign.

"Buy a Specialized bike you w****r, because they're f*****g bloody brilliant" has been a runaway success. The public clearly engage with a simple, direct message.